Tesla is using the power of its stance to help it pursue its goals. In recent times, it launched a social platform Tesla Engage, which brings together its public policy team and Tesla’s Owners Club.
Tesla Engage, which soft-launched last year, will replace the official Tesla Forum, where Tesla fans, investors, and verified owners can talk about things they like and problems with the company’s products. The Tesla Forum will become read-only on 15 March. The new platform Tesla Engage appears to be very different from the Tesla Forum. As TechCrunch points out, Tesla focuses on Engage news, campaigns and events – not about cars.
Fans will not be able to create posts or threads on Tesla Engage, commenting only on posts and campaigns shared by the company.
Engage Tesla is a new platform for both Tesla’s public policy team and Tesla Owner’s Club. Its mission is to create a digital home base for all of our work, and it is easy for members of the Tesla community to learn what we have in mind, take meaningful action and stay in the loop. We hope you will join us in joining it, ”the forum’s welcome post reads.
According to TechCrunch, Tesla Engage will help people apply for membership of Tesla Owner’s clubs, establish direct dialogue with the company’s policy team, and encourage visitors to become involved in the company’s advocacy efforts.
The platform wants to coordinate the things that Tesla fans were already doing. An example is the recent fundraiser of the Tesla Owner Club of Silicon Valley, which raised more than $ 10,000 for Del Valle, Texas to help recover from the recent winter storm. Del Valle is the area where Tesla’s new Gigafacturing is being manufactured in Texas.
Meanwhile, on Tesla Engage, there is currently a “Disaster Relief – Texas” campaign, which lists a number of ways Tesla owners can support relief efforts, including helping with food, shelter and animal rescue.
There is also a political campaign on Tesla Engage. Titled “Nebraska – Take Action”, the campaign encourages people who live in certain Nebraska districts – 34, 17, 23, 6, 10, 25, 22, and 44, if you were wondering – and states them. K asks legislators to contact them. Submit comments online in support of LB633. The bill would allow Tesla to sell its cars directly to customers in the state without operating a franchise dealer.
Tesla Engage wrote, “If you believe that Nebraskans should have the freedom to buy and serve their vehicles in their state, please contact your senators on the Transportation and Telecommunications Committee.” “The LB633’s route is required to provide Tesla customers in Nebraska with the best Tesla experience.”
Unlike the Tesla forums, the Tesla Engage will be powered. The Tesla Forum, while beloved by many fans, was also known for spam, trolls and sometimes attacks on other users.
At first glance, the new platform seems like a good business move from Tesla. After all, it has a lot of fan following, why not focus their attention on the things and efforts the company is working on or the political campaigns that benefit its bottom line? Nevertheless, good business moves do not always translate to good community footsteps. When you want, it is one thing to advocate or help, but when the company asks you to do it, it is another matter. There is only one difference between talking about what you want on the Tesla Forum, and what Tesla’s public policy team wants to talk about, the Tesla Engage.
Again, I do not own Tesla, and I am not a Stan. Perhaps in the long run these efforts will cure its fans.